A SEMIOTIC STUDY ON VERBAL AND VISUAL SIGNS FOUND IN REVLON COSMETICS ADVERTISEMENTS

The aims of this research are to identify and analyze the meaning verbal visual signs found in Revlon cosmetic advertisements. Data advertisements downloaded from internet at www.google.com. theory semiotics by Saussure (cited Chandler 2007) was used through signifier signified, while Barthes (1977) describe signs, both denotative connotative meanings. color also supports analysis Cerrato (2012) which is applied choices data were analyzed descriptive qualitative method results study showed that there six two These have meanings, where focuses on conveying information related advertised product other meanings hidden messages be conveyed customers, especially women.